Wednesday, April 20, 2011

Houston Fatto a Mano

Here's a fun and funky art installation event today for the artsy readers in the crowd:

The Houston Fatto a Mano for the Future event with Aranda\Lasch is on Wednesday, April 20, 2-8 pm in our FENDI Houston Galleria boutique.

FENDI introduces a unique design project with architect duo, Aranda\Lasch, Modern Primitives, which evolves from a concept that was recently implemented at Design Miami 2010.

The upcoming Houston event is particularly interesting to the Houston market because Ben Aranda, one of the principles of Aranda\Lasch, grew up in Houston. Ben was born and raised in Houston and is returning to the homefront to share his latest design project with his fellow Houston natives. Ben may have left Houston for the big city, but he definitely still has classic Houston heart.

Modern Primitives debuted at Venice Biennale 2010 where Aranda\Lasch were the only American architects honored. The exhibition continued at Design Miami in December 2010 as the abstract yet functional structures were transformed from their original forms at Venice Biennale into pieces draped with fur and Selleria leather covers created by Silvia Venturini Fendi, a testament to FENDI’s artisanal touch. The organic partnership between FENDI and Aranda\Lasch is an effort to visualize the culmination and advancements in combining old world craftsmanship and modern day techniques, which results in the form of a Modern Primitive.

Continuing the interactive experience of the installation, attendees will be invited to a limited edition design opportunity with the option to create, customize, and purchase their very own Modern Primitive piece via a specially designed interactive iPad application.

1 comment:

Lynnette said...

that looks so cool!